National Socio-Environmental Synthesis Center (SESYNC)
1 Park Place, Suite 300
In today's complex world, great communication skills are fundamental—yet science communications can sometimes feel like a balancing act. Science, data, and analysis are on one side, and an audience that seeks answers, actions, and entertainment is on the other. How do scientists juggle contradictions? How do they tradeoff between making their research understandable to those working in other fields, the educated public, and policy makers? This seminar will provide practical guidance on analyzing any communications situation, and will also explain the vital role of storytelling in communicating complex science.