Are you a scientist preparing for a conference presentation? Writing a blog post? Giving a media interview? David Dobbs, a science writer and blogger of Neuron Culture, has some advice for you: “Hunt down jargon and kill it.” 
Scientists sometimes take specialized terminology, core to the research that they do, for granted. While the use of such “trade language” can make communication between issue specialists more efficient, it can make communication with audiences outside of those niches—including scientists in other specializations—less clear and less productive.
We wanted to pull back the veil from some scientific terms that we use at the National Socio-Environmental Synthesis Center (SESYNC). So today, we took to the streets to see how many people know what “wicked problems” means.
Watch the video below:
Word on the Street archive: