Earlier this year, Alan Alda—an award-winning film and television star, as well as a founder and visiting professor of journalism at the Stony Brook University Center for Communicating Science—told participants at a workshop hosted at Cornell University to ease up on the jargon when communicating science to the public. Scientists sometimes take specialized terminology, core to the research that they do, for granted. While the use of such “trade language” can make communication between issue specialists more efficient, it can make communication with audiences outside of those niches—including scientists in other specializations—less clear and less productive.
We wanted to pull back the veil from some scientific terms that we use at the National Socio-Environmental Synthesis Center (SESYNC). So today, we took to the streets to see how many people know what “epistemology” means.
Watch the video below:
Word on the Street archive: